Clorox Co. (CLX)
Description: The Clorox Company is a member of the S&P 500, a Dividend Aristocrat and a member of the Broad Dividend Achievers™ Index. The company is a manufacturer and marketer of consumer products. The Company markets brand names, including Clorox bleach, Armor All, STP, Fresh Step/Scoop Away, Kingsford, Hidden Valley, KC Masterpiece, Brita , Glad, etc.
Quantitative Stock Analysis: Updated: 12-17-2008
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Comments: Updated: 12-17-2008
CLX has stable demand for its household and personal care products, which is generally not affected by changes in the economy. The company has demonstrated a good level of product innovation, which in turn strengthens the company’s pricing power and competitive stance. Risks include increased competition and promotional activity, poor acceptance of new products, unfavorable foreign exchange and challenges associated with implementing an ERP system.
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