Dividend increases aren’t the only thing the Kellogg Company (K) is known for. For anyone over the age of two, Snap, Crackle and Pop are very familiar characters. Since 1933 the three elf characters have been the spokesmen for Kellogg’s Rice Krispies. Snap, the baker, is the oldest and the problem solver. Crackle, middle child with no distinguishable occupation, is the good-hearted leader of the group. Pop, the marching band leader, is the clumsy younger child. He plays jokes, doesn’t take things seriously.
Fri. Jul. 31, 2009 commentary